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MM522Marketing ManagementWeek5CheckPoint

1. What is the difference between a push marketing
strategy and a pull marketing strategy? Explain how each of these
strategies work.

2. Describe channel conflict and provide an
example.

3. What is a direct marketing channel? Please provide an
example.

4. What are the differences between exclusive
distribution, selective distribution, and intensive distribution?
Why would you choose one of these strategies over
another?

5. How would you describe retailing? What are the four
levels of service?

6. Why do intermediaries bother to sponsor their own
brand? What is the role of private label brands in the market
place?

7. Describe wholesaling. Why do manufacturers not sell
directly to retailers or final customers?

8. Explain supply chain management and market logistics.
Why are these efficient processes important to many
industries?

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